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Data Quality & Industry Standards

Working directly with U.S., Canadian and Mexican Official Agencies

~ XBorder Research is the Leading, Official, Vetted Source for U.S. Travel Industry Leaders ~
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XBR Standards

Setting the Bar High with
Global and National Standards

  • Globally recognized standards established by UNWTO Recommendations.
  • Nationally Recognized Standards: Canada and Mexico metrics comply with USDOC, NTTO standards and allow for the only directly comparable visitors data to overseas countries. Other federal entities such as FEMA rely on XBR to provide data on all states.
  • Rigorous data collection and validation for national, state, city, and regional data: Overnight Visits in destination, Spending in destination, Nights in destination all tracked at the city/zone level.

Setting New Industry Standards
for Profiling International Visitors

  • XBR programs have set new standards as the only national on-going monthly survey
  • Package Travel – leading the way to capture today’s complex modern package and FIT
  • Entry Mode – defining new terms to capture all modes of entry to the U.S. and how visitors travel within the U.S.
  • Collecting length of stay, spending, accommodations, and activity data at the city level

Representative and Data Quality
Standards Assured

  • Comprehensive representation that captures the full scope of visitor data across borders.
  • Sample generated by multiple survey panel companies
  • Provided in 5 languages
  • Weighted to match Census data for all respondents
  • Weighted to match Statistics Canada/NTTO/INEGI data for border data by mode of transportation, port of entry, and month of travel
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