Setting the Bar High with Global and National Standards
Globally recognized standards established by UNWTO Recommendations.
Nationally Recognized Standards: Canada and Mexico metrics comply with USDOC, NTTO standards and allow for the only directly comparable visitors data to overseas countries. Other federal entities such as FEMA rely on XBR to provide data on all states.
Rigorous data collection and validation for national, state, city, and regional data: Overnight Visits in destination, Spending in destination, Nights in destination all tracked at the city/zone level.
Setting New Industry Standards for Profiling International Visitors
XBR programs have set new standards as the only national on-going monthly survey
Package Travel – leading the way to capture today’s complex modern package and FIT
Entry Mode – defining new terms to capture all modes of entry to the U.S. and how visitors travel within the U.S.
Collecting length of stay, spending, accommodations, and activity data at the city level
Representative and Data Quality Standards Assured
Comprehensive representation that captures the full scope of visitor data across borders.
Sample generated by multiple survey panel companies
Provided in 5 languages
Weighted to match Census data for all respondents
Weighted to match Statistics Canada/NTTO/INEGI data for border data by mode of transportation, port of entry, and month of travel
Comprehensive: The only source for total Canadian and Mexican visits by U.S. state and city! All modes of travel are collected, tracked, and reported providing national, state, and city level reports that all add up to national totals; and are backed by XBR’s rigorous statistical standards.