~ Canada is the largest visitor market for nearly all U.S. states and destinations within the U.S. ~
Top Source Providing U.S. State & City Specific Visitor Data
- Visits
- Spending
- Nights
- In-depth Visitor Profiles w/40+ crosstab options
- Promotion-Focused Analysis
- Profiles of Future Visitors
XBorder Canada Visitor
Profile Program
Access detailed volumetric, demographic and lifestyle profiles to understand the characteristics of Canadian visitors to the U.S.
- Comprehensive visitor profile to your State and Select City/Regions
- Visits, spending breakdown, nights, and visitor characteristics for all 50 states and select cities
- 40+ tables specific to your State/City/Region
- Volume of Canadian visitors to your state/city
- Total nights and spending they generate
- Quarterly/Seasonal/Year-End reports
- Visitor summary "One-pager"
- Custom proprietary questions
- Custom analysis and reports
- Historical comparability
Canada Future Travel
Intentions to the U.S.
Gain insights into future travel intentions, trends, and destinations of interest for Canadian travelers to the U.S.
- Ongoing Monthly/Quarterly survey and reports
- Twelve-month outlook for travel interest to the U.S.
- Tracking Canadian visitor intentions SPECIFICALLY to the U.S.
- State and city interest in visiting in Next 12 months
- Planning/booking sources by travelers
- Trips planned by air or land
- Planned month of travel
- Travel behavior shifts
- Starting in 2025, rotating measure of key decision-making impacts
- Profile Canadians interested in visiting your destination
Marketing Insights and
Planning Tools
Engage with custom research solutions tailored to providing actionable marketing insights
- Marketing sources influences
- Top marketing influencers
- Recall by media type
- App and social media creator types used
- Specific social media and online sites used for planning
- How travel was booked
- Companies used to book travel
- Purchases made prior to leaving home
- Lifestyles
- TURF Analysis - measuring the incremental impact of adding marketing sources to your mix
Canada Visitor Research
The Largest National Visitor Survey of Canadian Visitors to all U.S. states and major cities
~ Canada is the largest visitor market for nearly all U.S. states and destinations within the U.S. ~
Custom Projects and Reporting
Explore our custom project solutions tailored to your specific needs.
We offer specialized reporting and insights designed to help you achieve your goals with targeted data analysis and comprehensive reporting capabilities.
- Visitor Forecasting
- XBC Canada Travel Trade Surveys
- Custom questions available
- Recontact studies based on past survey responses
- Online webtools to upload your reports into searchable tables
- Canadian Visitor Economic Impact Reports, in partnership with Dean Runyan Associates
- Canadian Visitors to the U.S. Reports Available (sample list):
- Seasonality of the Canadian Visitor to the U.S.
- Canadian snowbirds
- Decision making and media
- Canadian leisure markets
- Canadian visitors seeking entertainment activities
- Art/Culture, Adventure/Sport, Outdoors/Parks, or Events/Festivals
- Transportation (air/land)
- Origin (East/West/major cities)
- Party types (family/sole/seniors/couples)
- Accommodation types
- Canadian high spenders
